Sold out everywhere now. Email here on this link
for possible 3rd edition in 2025.
A formal exercise in making a book as true to Schoerner’s seminal campaigns as his photographs were to the DNA of the Prada brand. Art directed and designed by Jonny Lu Studio with a unique fold / hole punched format, Angela Lindvall’s face on the cover, the absence of text... form and function become inseparable. It is the book of Norbert Schoerner’s Prada. Its presence explains itself.
Norbert Schoerner PRADA ARCHIVE 1998-2002
Designed by Jonny Lu Studio Published by IDEA. 978-1-7395918-4-7
Softback with fold-out greyboard covers. 4 punched holes through the whole book. 29.7 x 22cm. 178 pages
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