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Street

FROM 1985. THE FIRST TWO ISSUES
OF THE JAPANESE MAGAZINE
STREET. SHOT IN PARIS DURING THE SHOWS. THE BRILLIANT BIT IS THIS... THERE ARE NO MODELS, NO
DESIGNERS AND NOTHING FROM
THE RUNWAYS. INSTEAD WE SEE
THE EDITORS, JOURNALISTS,
BUYERS AND ASSISTANTS BETWEEN
THE SHOWS. IT IS QUITE
REMARKABLE. THIS IS WHAT
PEOPLE IN FASHION WORE AND THIS
IS HOW THEY WORE IT. AND THEY
WORE IT WELL.

The title is hand drawn. The pink is so subtle. We love it so much! It is the best issue of any magazine we have ever seen. It was a deeply great idea to start with: photographs of people in fashion in Paris during the shows. The result is so understated and yet completely successful that a new word (probably only making sense in Japanese) is needed to describe it's effortlessness.

The odd couple. He with peroxide hair, two-way stripes and loafers: She, two decades his senior, and having raided the wardrobe of Elton John's Nikita video. She may be his mother. He may be Nick Heywood of Haircut 100.

We'll take two of those carpet coats please! There is no caption to the photograph. Just two women in matching coats carrying a large metal box between them. Mysterious but still an inexplicably good look!

Street No.2. Yellow and grey and still the hand drawn title. The first issue would have been photographed in September 1985 in the late summer sun. This second issue was shot in February 1986 and, despite it's bright cover, is all coats and scarves and boots and puddles and rain. It's like Joy Division, Echo and The Bunnymen and The Jesus and Mary Chain go Paris fashion together!

Diane Keaton. It's not of course. Neither is it in focus and whoever it is has their hand over their face. But that is the charm. The subjects may be dressed for the shows but they are genuinely unassuming in the photographs.

And this is just awesumnal (new word for great autumn looks). Together the two issues are the best visual reference to mid-eighties fashion that we can think of. See more of No.1 here and No.2 here
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